Branding
The Grace Fellowship brand represents who we are and what we do.
The below guidelines are meant to assist in being consistent when using our branding.
LOGO
These guidelines ensure that the look and voice of our logo remains uniform by addressing rendering, color, and orientation. Our goals are simplicity and consistency. We have 3 different Grace Fellowship logo arrangements. This allows us to make the best use of logo placement opportunities that have varying space limitations.
DEFAULT ARRANGEMENT
This arrangement is our go-to. All things being equal, we should use this logo whenever possible.
SECONDARY ARRANGEMENTS
The vertical and horizontal arrangements are available for space-appropriate applications.
Maintaining the visual integrity of our brand marks is a must. Below are some things to avoid when using the Grace logo. These are general rules of thumb. There may be times and situations to break these “rules.” Please check in with the Communications Department before making any logo adjustments
Outlining The Brandmark
Changing Colors Of The Brandmark
Changing The Orientation Of The Brandmark
Redrawing The Brandmark
Placing The Brandmark Over Low Contrasting Color/Image
Distorting Or Resizing Any Element Of The Brandmark
COLORS
Our logo officially uses two Pantone Matching System (PMS) primary colors you can see below. We will also use a standard black and white where applicable
PMS 130 U for the “g” (aka #F79B2E in digital color)
PMS Warm Gray 10 for the lettering (aka #827C78 in digital color)
CAMPUS BRANDING
An important item to keep in mind is that we are one church that meets in multiple locations. Becuase of that, we will strive to use language in promotional items that is consistent with our Church Model.
We will seek to use titles like Latham Campus, Halfmoon Campus, Saratoga Campus rather than “Grace Latham”, “Grace Halfmoon”, “Grace Saratoga”.
The old campus color system should not be used in any case. The goal is to move the congregation toward a more unified perception of our visual brand. Seek to use only the following as a campus logo:
